Technology is an increasingly mission-critical component of successful operations. From database, project management, and nonprofit technology helpdesk software to community outreach and fundraising channels, there are modern tools available. This should be exciting, but we understand that it can also be quite overwhelming to even know where to begin.
In this blog, we’re going to cover how technology can help nonprofit organizations better connect and engage with donors and supporters, communicate with stakeholders and communities, promote events and initiatives, and more.
Many of the biggest challenges for nonprofits are technology-related. Like virtually every for-profit industry today, there is an increasing reliance on digital platforms for their daily operations. The challenges that arise can include difficulties related to how they:
In most cases, nonprofits are aware of how technology could impact their organizations but either aren’t sure where to start or are feeling limited by the budget. In fact, 85% of nonprofits believe technology is important, but less than a quarter have an actual vision or game plan for identifying and implementing the right tools for their mission. This is where Computers in Ministry comes into play. We offer strategic consulting, helping you find the right technology for your most pressing needs.
The good news is that there are modern, digital tools available that can help solve each of these nonprofit technology needs (and more). Next, let’s look at how nonprofits can use technology to enhance and improve different facets of their organization.
Among the most critical technologies used by nonprofits are content and constituent relationship management systems, donation tracking, email and social media marketing, and cybersecurity applications.
A CMS platform helps nonprofits establish and maintain their digital presence. This usually means creating an informative and attractive website that makes it easy for potential donors or supporters to discover the nonprofit, understand what they’re all about, and identify ways in which they can help. For maximum effect, nonprofits need to make sure all website content is well-written, organized, and reputable.
In a sales or marketing setting, CRM refers to customer relationship management; for nonprofits, CRM instead refers to constituent relationship management. Constituent management software for nonprofits makes engaging with supporters easy, with all relevant interaction history collected in a “single source of truth.” The more a nonprofit understands about their constituents and what drives them, the better-positioned the organization is to cultivate productive, meaningful constituent relationships.
Without effective fundraising, a nonprofit can’t accomplish a whole lot. Donation tracking software helps nonprofits collect and track donations, so the organization can operate with a full understanding of how fundraising efforts are progressing. This way, they can make smarter decisions about future fundraising needs and potential methods.
Email marketing provides nonprofits with a scalable method for getting their cause in front of potential supporters, educating them, and inspiring them to support the organization through donation or volunteering. Modern email marketing platforms can transform workflows and automate email campaigns.
Nonprofits often rely on social media platforms to promote their cause, develop an identity and a voice, and directly connect with their supporters and the communities in which they operate. By investing in social media management software, nonprofits can schedule their posts, track relevant analytics, and engage in dialogue with supporters and communities.
Many nonprofits increasingly rely on digital platforms for their communication and fundraising needs, making cybersecurity a vital consideration. Before they contribute, donors need to know they can trust that their personal information and data won’t be compromised.
There are three different ways to develop a technology strategy to solve various challenges—the DIY approach, a managed IT services model, and partnering with an organization like Computers in Ministry for consulting, implementation, and services management.
Nonprofits with a decent amount of technological know-how may be able to effectively research and implement the technology they need. In some cases, you may be able to find free software for nonprofit organizations online, or free/discounted software through TechSoup, a nonprofit tech marketplace.
With managed IT services, nonprofits can essentially outsource much of their IT functions to an outside expert. This approach is effective in reducing costs, ensuring that all systems work well together to provide a positive user experience, and providing cybersecurity and tech support services.
If you’re ready to solve your nonprofit technology needs but aren’t sure where to start, then you should consider partnering with Computers in Ministry (CIM). We work with faith-based nonprofits, higher education institutions, mission-driven organizations, and churches, offering the following services:
Our mission is to empower your mission, and partnering with us is easy. The first step is scheduling a consultation. From there, we’ll learn about your organization and mission, develop and deliver a customized tech roadmap, and provide support at every stage. Reach out today!